Shinsegae Department Store 2005

Client : Shinsegae
Design : Samoo Architects & Engineers, Arterior, Super Potato

The Shinsegae Department Store’s new shopping complex, including office space, opened in the central Seoul district of Myong Dong. The polished-stone finished façade is illuminated with up lights to catch the shopper’s eye and the brilliance of softly flashing optical fibers adds class and elegance to the new building. Gradually changing color illumination along the historical, main building wall in the background is a mechanism to harmonize the design of the old and new buildings.