ISETAN Shinjuku Façade renovation Nov . 18 . 2020

The facade renovation for the Isetan Shinjuku Main Store, located at the Shinjuku 3-chome intersection in Tokyo, was completed in October.
The main building, which was built in 1933 and is designated as a historical building, has been renewed into the new face of Shinjuku while inheriting its history. We designed façade lighting that gives people a sense of tradition and style with gradations throughout the building, highlighting delicate reliefs and uprights that change color temperature with each season.